Perceptions & Trust
This page contains information on, and links to, sites giving the results from market or other research into perceptions and trust about data and statistics. The objective is to provide hard information about the views of the general public and other users of data and statistics, not links to speculative articles or press reports.
The links are set out under the following headings:
- Trust in quality and reliability – especially the trust in official statistics
- Concerns about privacy and data protection – including concerns about data sharing and security, identify theft, commercial data abuse, and perceptions about the rules and penalties for misusing data.
Trust in quality and reliability
Trust and Public Confidence in Official Statistics
A series of reports from a project run by ONS and the Statistics Commission. Improving trust and public confidence in official statistics - demonstrating that they are produced to the highest standards and are free from political interference is a key objective of National Statistics. The aim is to better understand the nature of this trust by exploring peoples’ views on statistics and what those views are based on.
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Concerns about Privacy and Data Protection
A Surveillance Society – Public Perceptions: Qualitative Research Report
This report prepared for the COI on behalf of the Information Commissioner’s Office is based on a qualitative research survey involving a series of discussion groups in different parts of the UK. It examines the extent of public awareness and the concerns felt about surveillance, data sharing and other privacy and data protection issues.
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Data Protection Guide - UK
This is a link to a key page of the Information Commissioner’s website. It provides full details of the Data Protection Act, codes of practice and technical guidance notes, as well as links to other relevant sources such as the National Audit Office report on managing information risk.
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www.ico.gov.uk/Home/for_organisations/data_protection_guide.aspx
Data Protection Guides - European Commission
Developments of a frontier free Internal Market and of the so called 'information society' have increased the cross-frontier flows of personal data between Member States. In order to remove potential obstacles to such flows and to ensure a high level of protection within the EU, data protection legislation has been harmonised. The following page sets out what are your rights as an EU citizen.
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Survey Reveals Consumer Mistrust of Businesses over Identity Fraud
This survey by YouGov for identity fraud prevention specialists GB found that only half (52%) of consumers in Great Britain trust their high street bank or building society to protect their personal details from identity thieves.
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